Goals of Sales and Marketing | Natalie DiPiero

If two equally skilled entrepreneurs start a business, why does one build quickly and the other is thinking about quitting? Maybe because one understands that hope is not a good strategy by itself.

According to Natalie DiPiero, An entrepreneur will always be held accountable for the risks they take and the outcomes. And, this isn't just in starting a new business; it can be a new career path that you choose.

As a business coach and consultant who works primarily with entrepreneurs, and ministries, revamping their approach to selling and marketing, there is one challenge that Natalie have experienced and often see in others' endeavours. The problem is defining what is responsible for the marketing, what is a sales funnel, and what to do about advertising.

Most entrepreneurs, and ministries, have their goals, a vision, and all the right things to be successful - except for sales and marketing systems. These systems may seem unimportant, at first. And, then the challenge becomes more like what areas do we sell in and where to do marketing - oh - and what information is needed for this. Such as:

• brand development
• copy writing
• advertising
• websites
• graphic design
• SEO (search engine optimization)
• Social Marketing, and on it can go.

The typical entrepreneur, and ministry, may just not be sure how to ask for the help they need in these areas. And, most don't even have the time to think about doing anything more. Sure there are specialty businesses that can help with each area - but, once you put together the information with their help - where is the coordination of:

Does it appeal to the customer in all areas of marketing?

Does the customer understand, through our graphic designs and copy writing that we can help them?

Is the customer's problem being understood and the solution being explained?

Do we look self-centered, confusing, or irrelevant to our clients?

As you answer these questions - think about how you could proceed to expand your growth and income.

1. Change from busy work to focusing on outcomes.

2. Structure is not a common term used for the creative types - but, remember an artist needs marketing, selling, and business skills to get known. So, structuring your communications to your customers will need to be clear and specific enough for them get what you are doing for them and also, clear enough for you to follow on a regular basis (a system). Oh, did I mention clear for SEO?

3. Don't rely on hope and guesswork - Get clear on your business goals, sales goals and marketing objectives. Write

If you’re looking to hire a Sales & Marketing consultant, then you’ve come to the right place. Natalie Dipiero focuses on integrating a vast number of targeted services and sales accelerators, each with supporting processes.